SAMESHA.®
MasterClass
Explore a curated collection of class trailer launches developed for MasterClass. Operating as the primary Motion Designer for the marketing team, I was responsible for designing and governing GFX systems that ensured brand integrity while elevating visual storytelling through custom assets to drive every successful debut.
Class Trailers
The New Rules of Business: The Ten Kimmandments
CREATIVE DIRECTION: ANTHONY MORGAN
ART/PHOTO DIRECTION & DESIGN: TEMI OYELOLA
MOTION GFX & EDITING: SAMESHA DEAN & SCOTT WALLS
COPY: NOELLE SHACHTER
The Goal · Express Kim Kardashian's unique business ethos through a bold, aspirational visual language.
Strategy · We moved away from corporate tropes toward a refined 'power aesthetic' using typography and her signature SKIMS palette. This shift redefined modern leadership and solidified her entrepreneurial standing.
Results · This became MasterClass's top-performing launch, generating $365K in week one, averaging 30K weekly viewers, and resulting in an 8% subscription increase.
The New Rules of Business: The Ten Kimmandments
Hero Trailer
Business Rebels · With Leading CEOs
Laura Modi · Mike Cessario
CREATIVE DIRECTION: Jack Bibbo
ART/PHOTO DIRECTION & DESIGN: Alex Rosado
MOTION GFX & EDITING: SAMESHA DEAN, Jaime Serna & Rom Alejandro
The Goal · Show how business entrepreneurs worked their way into billion dollar industries.
Strategy · By splitting the trailers into two unique experiences, we conveyed that anyone who takes this class will learn different routes to building a money making business. Not needing to go the traditional routes and believe in your ideas.
Results · Showed that MasterClass provides industry changing courses that don't rely on the traditional paths. Bringing in more monthly users and driving them to many of the business courses on the site.
Business Rebels · Laura Modi
Business Rebels · Mike Cessario
GOAT Series
CREATIVE DIRECTION: Jack Bibbo
MOTION GFX & EDITING: SAMESHA DEAN &Scott Walls
The Goal · This class is part of a series for anyone interested in in enhancing their skills. This particular series trailer needed to give the energy the instructors brought but still feel MasterClass.
Strategy · To bring the hype, we boosted up the visuals and cuts with using macro shots and exciting visuals that happen within the class.
GOAT Series
Brain Health
CREATIVE DIRECTION: Jack Bibbo
ART DIRECTION: SAMESHA DEAN & Sam Branch
MOTION GFX & EDITING: SAMESHA DEAN & Rom Alejandro
The Goal ·This class is for anyone with a brain looking for wellness plans that are science-backed. We needed to show brain-boosting visuals to show how the world’s leading brain health experts ensure your best days are ahead.
Strategy · We went literal with the imagery but with dopamine filled effects to keep the viewers interested along with compelling copy about what you'll gain from this class.
Brain Health